Why is it that 99% of people who lose a large amount of weight gain it back again? What’s so hard about sustaining weight loss long-term?

The answer lies in the brain.

When you lose weight, you can do it by overpowering your brain and willing your way into a smaller size.

But if you do that, most likely you’ll gain the weight back, eventually.

Or, you can re-wire your brain to support your weight reduction efforts, so that over time, it gets easier, not harder, to keep your weight off.

When you understand the brain and how it works, releasing weight suddenly gets easy. And, more importantly, it stays easy.

Finally understand why you sometimes overeat or eat the wrong kind of food, even when you know what you need to eat to be slim and healthy. Start feeling like there is something you can do about it.

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