What makes it so hard to lose weight? We all know how to do it, right?

On the surface, weight loss is a very simple problem with a very simple solution:

You gain weight by consuming more calories than you burn off, the solution is as easy as “eat fewer calories.”

There you go… problem solved.

Well, no, actually. Its not that easy. As many of us have experienced, that’s just not how things actually play out. I mean, yeah, we can force it to start off with and eating less works at first. But then, as you keep trying to make yourself eat less, eat better, it stops working. And far too soon, you find yourself back in your old habits and back at your old weight, if not more.

This is especially true for those people who lose control around sugar-rich foods, and the emotional eaters and stress eaters.

In America alone, people are spending $61 billion dollars each year trying to lose weight, and yet the percentage of the population that is overweight or obese is about to reach 70%!

Recently, a scientific study showed that fewer than 1% of obese people manage to attain a normal weight. It also showed that most people who lose weight—even a small amount, like 5% of their total mass—gain it right back.

We need to think differently about weight, why we eat what we eat and how we can change it.

Your brain can block weight loss, and we need to deal with the fact that our most cherished ideas about the obesity epidemic are simply wrong, and unless we change our thinking, we’re going to stay stuck in this same rut.

Fat, sick, and miserable.

There is a different way. You can gain food freedom.

People have broken out of the miserable cycle of the 99% who never succeed. They’ve gotten Happy, Thin, and Free, and their very existence is evidence that there’s a different way that works.

Why is it that 99% of people who lose a large amount of weight gain it back again? What’s so hard about sustaining weight loss long-term?

The answer lies in the brain.

You can lose weight by using willpower to override your brain and WILL your way into a smaller size.

But if you do that, odds are you’ll gain the weight back, eventually.

Or, you can REWIRE YOUR BRAIN to support your weight loss efforts, so that over time, it gets easier, not harder, to keep your weight off.

When you understand the brain and how it works, losing weight suddenly gets easy. And, more importantly, it stays easy.

Its time to rewire your brain so that eating the right foods, and not eating the wrong foods, becomes completely automatic.

You can finally understanding why you sometimes overeat, even when you KNOW what you should eat…and you’ll start feeling like there is something you can do about it. There is HOPE.